This initiative led by Bridgestone and Michelin is not centered on investment, but instead focuses on creating a needed dialogue about utilization of recovered carbon black material across the tire and rubber value chain. Bridgestone and Michelin are competitors who each have their own unique perspective concerning investment.
Bridgestone has made a minority investment in Delta Energy Group, a market leader in material recovery from end-of-life tires and a supplier of recovered carbon black material to the company’s Americas business. Bridgestone continues to study and explore ways to scale this technology. Beyond that, there is nothing more specific in terms of future investment that we can detail at this time.
Michelin has partnered with Enviro to develop and industrialize on a large scale an innovative pyrolysis technology to recycle tires at the end of their life. Michelin also participates in consortiums dedicated to the circular economy, such as the European consortium behind the BlackCycle project. Coordinated by Michelin and funded by the EU, this project brings together 13 public and private organizations with the aim of creating, developing and optimizing a full value chain for end-of-life tires by recycling them.